OláPortugueseHelloEnglishHolaSpanishCiaoItalianHalloGermanSalutFrench, I'm Joana!

Product Professional

I'm a fusion of Portuguese roots and African rhythms, raised in Portugal's highest mountains, always dreaming of travelling the world. This dream took off in my 20s during my law studies in Genoa, leading to an unexpected decade-long adventure in Düsseldorf. I've made a surprising switch from law to tech, drawn to the fast-paced, innovative tech world that suits my quick and innovative thinking style. Merging law and tech, I've found a unique harmony in these seemingly different paths.

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6+ Years in Product From developer to Senior PM

6 Languages PT · EN · ES · IT · DE · FR

14 Person Team Led Hybrid & remote

Colleagues Say

What people say
about working with me

Her infectious positivity and proactive mindset were truly inspiring, fostering a dynamic and motivated work environment.

Sabine H.S.Frontend Developer

It is rare to find someone so consistent in delivering early or on time.

Krzysztof S.Product Owner

What stands out about Joana is her dedication to advocating for our products and our team. She's incredibly supportive and motivating, encouraging us to grow and excel.

Elena P.Data Analyst

…consistently demonstrated exceptional leadership skills, strategic thinking, and a deep understanding of product management.

Mateusz F.E-commerce Specialist

Career

Professional Experience

Packiro — Siegwerk Ventures GmbH Jun 2024 — Present

Product Owner

Packaging solutions designed to make the packaging world more digital and sustainable. Leading product ownership for the shop-backend team.

Translate customer pains and needs into feature requests that improve overall user experience
Coordinate and align with other platform software tools and stakeholders

Get in GmbH Dec 2023 — Apr 2024

Product Manager

Shaped product strategy and vision for two innovative platforms revolutionising tech recruitment — inverting the model by empowering tech talents to have recruiters apply to them.

Initiated and led end-to-end product discovery
Conducted in-depth market research and competitive analysis
Developed first AI integration prototype
Responsible for platform quality assurance
Created new XML feed process — reduced job ad response times to under 24 hours

Eyeo GmbH Dec 2017 — Nov 2023

Developer → Product Manager

Six years at the creator of Adblock Plus — one of the web's most popular ad-blocking applications. Promoted from Developer to Product Manager after 18 months.

As Product Manager · May 2019 – Nov 2023

Directed a 14-person hybrid/remote team, cultivating a high-performance culture and driving team efficiency
Enhanced ad filtering technology — improved ad relevance and user experience, increasing value to users and partners
Guided strategy, roadmap, and compliance for software quality features, consistently exceeding KPIs
Served as key driver across cross-unit projects, balancing community needs and company objectives through forums, open source initiatives, and global conferences
Developed and refined operational and training procedures, improving team capabilities and process efficiency
Worked closely with engineers to develop new features and internal tools for the community, enhancing engagement and automation mechanisms

As Developer · Dec 2017 – May 2019

Conducted in-depth research and analysis of anti-adblocking software, leading efforts that persuaded companies and websites to discontinue its use
Managed the creation and approval of publisher requests, ensuring full compliance with Acceptable Ads criteria, minimising over-blocking and maintaining essential ad revenue streams
Authored and maintained scripts in Node.js, along with CSS, HTML, and JS adblocking filters, to finely tune ad visibility balancing user experience with publisher needs
Provided technical support for Account Managers and legal consultations, ensuring operational alignment with industry standards and compliance requirements

Career Break May 2017 — Dec 2017

Dedicated half-year to deepening technical skills in web development — new programming languages, industry trends. Travelled and settled in Germany after a year in Palma de Mallorca.

trivago Apr 2015 — May 2017

Inside Sales → Operations Specialist

Leading global hotel search platform. Progressed from Inside Sales into Operations, supporting the launch of a new department in Palma de Mallorca.

As Operations Specialist, Spain · May 2016 – May 2017

Supported the creation of a new department in Palma de Mallorca, implementing agile methodologies for training and mentoring regional teams to foster a high-performance culture
Collaborated closely with product, data, UI, and marketing teams to identify client needs and co-design innovative product features, significantly enhancing user engagement
Drove community collaboration initiatives, delivering best practices that increased content generation and boosted user interaction

As Operations Specialist · Jun 2015 – May 2016

Efficiently diagnosed and resolved technical issues reported by account managers, minimising the need for engineer intervention and accelerating issue resolution
Administered social media accounts ensuring a response rate of less than 24 hours, enhancing user satisfaction and brand reputation

As Inside Sales · Apr – Jun 2015

Proactively established and strengthened relationships with hoteliers through onboarding and commercial education, consistently closing contracts each week
Transitioned from sales to operations, focusing on financial management and supporting customers in content integration on the platform

RMW&C Sep 2014 — Feb 2015

Jurist

Tax and trademark consultancy for international clients across Brazil and Germany.

Providing tax consultancy for international clients in Brazil and Germany
Overseeing trademark registration processes and achieving a 10% decrease in on-hold processes
Managing client relationships with international investors
Writing, designing, and delivering marketing activities such as newsletters, events, and workshops

Zurich Insurance Jul 2013 — Sep 2014

Jurist

Office management and insurance-related matters in a professional setting.

Handling insurance matters such as dispute resolutions, legal advice, formal and administrative procedures, and financial issues
Managing office operations to ensure smooth workflow
Conducting data analysis for stakeholders

Rádio Universidade de Coimbra Aug 2011 — Sep 2012

Radio Broadcaster

Volunteer-driven university radio station providing hands-on experience in broadcasting.

Training in communication, storytelling, voice work, advertisement, jingles, and broadcast engineering
Leading a broadcast radio segment for several hours a week, managing the programming table independently
Writing content for weekly chronicles

Capabilities

Skills & Expertise

Technical

PythonRHTML CSSJavaScriptNode.js XML / JSONGit / GitHubUI Design

Product

Product DiscoveryStrategy RoadmappingBacklog Management Stakeholder ManagementMarket Research Agile / ScrumCSPO Certified

Tools

Figma / CanvaJira / Atlassian Asana / TrelloTableau / Power BI Looker StudioGoogle Analytics

Interpersonal

LeadershipPublic Speaking EmpathyCritical Thinking DiplomacyOrganizational Skills

Languages

PortugueseNative

EnglishC1

SpanishC1

ItalianC1

GermanB1/B2

FrenchB1/B2

Background

Education

Master's in Legal and Judicial Science 2013–2015

University of Coimbra

Advanced program deepening expertise in legal theories and judicial practices, preparing for specialised roles in the legal field.

Grade: 15/20 · DE: 1.7

Bachelor in Law 2008–2013

University of Coimbra

Comprehensive foundation in civil, criminal, and administrative law, developing critical thinking and analytical skills.

Grade: 13/20 · DE: 2.3

Erasmus Exchange Program 2012–2013

University of Genoa

One year abroad broadening legal perspective across different legal systems. Foundation for a multicultural, international career.

Credentials

Certifications

Certified Scrum Product Owner (CSPO)

Agile Scrum Alliance℠ · January 2020

Scrum practices, product backlog management, maximizing team productivity.

Software Product Management Specialization

University of Alberta · July 2020

Product lifecycle management, planning, and stakeholder engagement.

Interactivity with JavaScript

University of Michigan

Advanced JavaScript for interactive and dynamic web applications.

Project Management

Google / Coursera

Initiating, planning, executing, and closing projects efficiently.

Giving Back

Volunteering

REDi School

Teacher · May–Jun 2023

Supported women in the Digital Women Program, developing digital skills for life and work, fostering social inclusion and employability.

Amnesty International

Decoder · May–Jul 2020

Analyzed tweets sent to 1,000 women politicians and journalists, exposing sexist and racist online abuse to advocate for women's rights.

Zooniverse

Researcher · May–Jul 2020

Built training datasets of rural homes in sub-Saharan Africa to improve object detection algorithms for electrical system planning in underserved areas.

Luciano Garcia School

Digital Safety Educator · Oct–Nov 2017 · Cape Verde

Empowered children with digital literacy — internet safety, awareness of online dangers, and responsible digital behavior.

Beyond Work